MEET JOSEPH ADEL @BUILDWITHJOE.BIZ
eCommerce Optimization & Conversion Specialist
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Hi, I’m Joseph Adel, your eCommerce store friend.
Hi, I’m Joseph Adel, your eCommerce store friend.
My journey into eCommerce began with a simple goal: understanding why some online stores attract visitors but struggle to convert them into customers. As I worked closely with eCommerce brands, I identified recurring issues such as poor user experience, weak trust signals, and inefficient checkout flows.
My journey into eCommerce began with a simple goal: understanding why some online stores attract visitors but struggle to convert them into customers. As I worked closely with eCommerce brands, I identified recurring issues such as poor user experience, weak trust signals, and inefficient checkout flows.
By focusing on customer behavior and making data-driven, practical improvements, I helped brands increase conversions and grow sustainably. Today, I support eCommerce businesses by identifying what holds their stores back and implementing smart optimizations that turn traffic into results.
By focusing on customer behavior and making data-driven, practical improvements, I helped brands increase conversions and grow sustainably. Today, I support eCommerce businesses by identifying what holds their stores back and implementing smart optimizations that turn traffic into results.
Conversion Isn’t a Traffic Problem , It’s a Friction Problem
Conversion Isn’t a Traffic Problem , It’s a Friction Problem
For many online stores, the real challenge isn’t traffic , it’s friction hidden inside the conversion journey. I help eCommerce brands identify and remove the silent blockers that stop visitors from becoming customers, turning existing traffic into scalable, sustainable revenue.
For many online stores, the real challenge isn’t traffic , it’s friction hidden inside the conversion journey. I help eCommerce brands identify and remove the silent blockers that stop visitors from becoming customers, turning existing traffic into scalable, sustainable revenue.
Where Conversions Break Down
Where Conversions Break Down
🧭 Broken User Flow
🧭 Broken User Flow
Confusing navigation, unclear paths, and unnecessary steps that cause users to drop off before purchasing.
Confusing navigation, unclear paths, and unnecessary steps that cause users to drop off before purchasing.
🔒 Weak Trust Signals
🔒 Weak Trust Signals
Missing social proof, unclear policies, and credibility gaps that slow or prevent buying decisions.
Missing social proof, unclear policies, and credibility gaps that slow or prevent buying decisions.
🛍️ Low-Impact Product Pages
🛍️ Low-Impact Product Pages
Poor structure, unclear value propositions, and messaging that fails to convert purchase intent.
Poor structure, unclear value propositions, and messaging that fails to convert purchase intent.
🛒 Checkout Friction
🛒 Checkout Friction
Overcomplicated checkout flows, hidden costs, and usability issues that kill momentum at the final step.
Overcomplicated checkout flows, hidden costs, and usability issues that kill momentum at the final step.
How I Work
How I Work
01 — Full Journey Audit
01 — Full Journey Audit
Audit the entire customer journey, from first entry point to checkout completion.
Audit the entire customer journey, from first entry point to checkout completion.
02 — Friction Mapping
02 — Friction Mapping
Identify drop-off points using UX, CRO, and behavioral insights.
Identify drop-off points using UX, CRO, and behavioral insights.
03 — Focused Optimization
03 — Focused Optimization
Apply targeted improvements that simplify decisions and increase buyer confidence.
Apply targeted improvements that simplify decisions and increase buyer confidence.
04 — Conversion Alignment
04 — Conversion Alignment
Align store structure, messaging, and flow for a consistent, conversion-focused experience.
Align store structure, messaging, and flow for a consistent, conversion-focused experience.
What Brands Gain
What Brands Gain
📈 Higher Conversions
📈 Higher Conversions
More customers — without increasing ad spend.
More customers — without increasing ad spend.
🤝 Stronger Buyer Confidence
🤝 Stronger Buyer Confidence
Clear journeys that reduce hesitation and build trust.
Clear journeys that reduce hesitation and build trust.
🚀 Sustainable Growth
🚀 Sustainable Growth
Optimization strategies that scale as traffic grows.
Optimization strategies that scale as traffic grows.
My role is to fix what’s quietly limiting your store’s performance and build a buying experience that converts — consistently.
My role is to fix what’s quietly limiting your store’s performance and build a buying experience that converts — consistently.
What I Specialize In
What I Specialize In
Improve performance by focusing on:
Product page optimization
Mobile usability and speed basics
Trust and credibility enhancement
User Experience (UX) improvement
Checkout and cart flow optimization
Conversion Rate Optimization (CRO)
Common Conversion Friction I Fix
Common Conversion Friction I Fix
Marketing & Growth Issues
Marketing spend with weak ROI
Funnels that leak users at every stage
Ads driving clicks but not conversions
Traffic not matching landing page intent
Lack of performance insights to guide optimization
Inconsistent messaging across ads, pages, and emails
FEATURED PROJECT
FEATURED PROJECT
Why Work With Me:
Why Work With Me:
I don’t just drive traffic — I make sure it converts.
I don’t just drive traffic — I make sure it converts.
By combining eCommerce optimization with marketing strategy, I help brands grow efficiently, reduce wasted spend, and build systems that scale.
By combining eCommerce optimization with marketing strategy, I help brands grow efficiently, reduce wasted spend, and build systems that scale.
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